Mountain Dew’s new product, “Real Sugar” features the classic soda taste made with traditional cane sugar instead of artificial sweeteners. To promote this new variant, Mountain Dew is bringing back their retro logo to evoke a sense of nostalgia and remind consumers of the traditional and classic taste of soda. The campaign’s focus is on authenticity, both in terms of taste and personality. The marketing will emphasize the natural and authentic taste of the soda, using bold and eye-catching visuals to capture the attention of consumers.